Faenza’s history has always been inextricably linked to its ceramics, especially majolica, and it is so famous, it is known the world over as "faience".

Founded by the Romans, the town was artistically and culturally lively and became an important centre of Neoclassicism in Italy and Europe.

The town is also home to one of the most important ceramics museums in the world and has over sixty ceramics workshops where artisans and artists produce objects with the “ceramic D.O.C.” trademark, from historical reproductions to experimental artistic pieces.

Close to the Apennine foothills, the surrounding areas are very scenic, with rural tourism of the same high standard as that found in the town.